The Start Here page has been promising this explanation since the beginning: why the blog is named what it’s named. Here it is, finally: where the phrase actually comes from, why I picked the version of it I did, and what I think most people get wrong about it. Where the phrase actually comes from Voltaire…
I’ve already written about the risk math behind why people stall before starting. This is the practical follow-up, for the part nobody warns you about: knowing when to stop testing isn’t obvious even once you’re already moving, and the signal that you’ve crossed the line is quieter than you’d expect. Where iteration actually worked Early in…
Ancient Egyptians worked out the relationship between a circle’s diameter and its circumference nearly 4,000 years ago. I had a laptop, a supplier catalog, and the entire fourth quarter to get it right, and still managed to order a few hundred velvet bags that couldn’t hold the product they were built for. The rush Late…
I hope, five years from now, I’m not rereading this divorced and feeling like a moron for having written it. But we’re 12 years into the marriage and things have been going pretty well, so I’ll take the shot anyway. A lot of thinking went into what happens when your wife also becomes your work…
I wish I had a better story for this one. Something with a little poker in it, pot odds and hand equity, maybe a nod to ICM and expected value under tournament pressure. That’s the version of me that sounds like he knows what he’s doing. The real version just slogged through figuring out how…
We spent months getting Celeste Naturals’ products right. Ingredient research, formulation testing, brainstorming how different ingredients lined up with both performance and our actual brand values. Sizes, shapes, colors, scents, skin benefits. We treated the soap like it mattered, because it did. Then we got to the box, and decided that could just be our best…