Nobody researching suppliers at 11pm after their 9-5 is lazy. Lazy people don’t build spreadsheets comparing fragrance oil vendors. They don’t have a notes app full of product ideas or a browser history that reads like a small business curriculum. If you’ve been sitting on a business idea for a year and calling yourself lazy,…

Chrissy and I spent more than a decade in corporate consulting. In that world, you do not put anything in front of a client until it has been reviewed, revised, aligned, re-reviewed, and blessed by at least three people with “senior” in their title. If we had ever walked into a client meeting with something…